New to world device, Echo Hub, shot in parallel with UI development. Built new workflow to localize motion graphics and UI globally into US post schedule for efficiencies in timelines and budget. Incorporated accessibility stakeholders during concept development to include 1st deaf couple as talent in Amazon device video.
Created over 150 CGI assets for Fall Launch event establishing new smoother phased approach to production timeline creating efficiencies and coming in under budget, while continuing to rasie the bar for all device renders.
Shot this Square campaign on location in Mexico City with heavy Covid restrictions, relying on 3rd and 4th holds for crew and talent replacements caused by positive tests. Planning and pre-vis was integral to align on practical and post VFX amongst all stakeholders.
This impactful teaser was only part of the 360 marketing campaign which also included key art, extensive social shoot for paid and organic posts, audio, OOH, print, and experiential. Shot on set in Vancouver after show filming had wrapped on limited time with talent and limited budget.
Adding a second unit was an important part of prepping to capture enough content to create 3 unique spots in 4 days, which included heavy design and VFX.
Overcame limited budget by eliminating talent and showcasing customer personalities through framing and propping in 20+ scenes and creating a catchy custom track to launch the Echo Pop for a younger market
Produced an engaging video and photo campaign for Echo Dot launch, including an original composition from an indie band. Was able to pivot quickly to accommodate unexpected additional scene and end card shots while delivering under budget.
Prep was highly important in this shoot to design and print all signage, plan out timing of practical shelves and dolly moves to have shots sync perfectly in edit.
Produced this campaign for Square to highlight new features in the software on a very small budget, squeezing in 2 shoot days in Brooklyn, and a custom track.
Limited time for celebrity talent, made prep and a tight schedule essential to capture footage for the new season’s trailer, shoot photography for key art, and a separate social shoot to create content for the 16 week social campaign.